ITS Coop Travel: More attention for vacation special
ITS Coop Travel presents its holiday specials in the Profital app to increase awareness among younger audiences and attract new customers. The travel provider has been working with Profital since 2018 and uses the digital brochure to specifically boost the visibility of its holiday offers.
Results
10.1%
the click-out rate was
5.1
Seconds dwell time per page
68%
of readers are looking for inspiration
Region
The campaign was played out in Switzerland.
Goals of the campaign
Increasing the visibility of travel offers
Expand reach in a targeted manner
Targeted approach of new customers
Awareness among a young and digitally savvy target group
Advertising measures
ITS Coop Travel uses the digital brochure advertising format several times a year to promote its travel offers to a digitally savvy clientele in German-speaking Switzerland. The digital brochure serves as an effective complement to existing communication channels, requiring no additional setup effort while reaching an extended target group.
Performance of ITS Coop Travel campaigns
The regular display of the brochure indicates a high level of interest among Profital app users. With an average dwell time of 5.1 seconds per page, it clearly demonstrates the relevance of the offers.
Additional market research provided further valuable insights: the digital brochure reached a well-balanced target group – spanning all ages, from young people to seniors, as well as couples and families.
An average click-out rate of 10.1% is another strong indicator of successfully reaching the right audience. This figure reflects how many users explored the offers further via an integrated link-out.
