Qualipet: Awarenessteigerung mit dem Feedbasierten Flyer

QUALIPET has consistently expanded its advertising efforts. Starting with the digital brochure as the first advertising medium, QUALIPET gradually broadened its strategy and now uses a variety of Profital advertising products — including the feed-based flyer, and later also the Hero Banner and push notifications.

• Increasing the visibility of pet supply offers

• Targeted acquisition of new customers and communication with existing ones

• Sharing information about local activities

• Building awareness among the digitally savvy target group

QUALIPET uses the digital brochure advertising format to draw targeted attention to its pet supplies range. This format is distributed several times a year in German-speaking Switzerland to a digitally savvy clientele. The push message that is part of every campaign also draws the attention of Profital users to the QUALIPET offer period.

QUALIPET also uses the same advertising formats to draw attention to the local activities of individual stores and to communicate additional offers for the relevant region.

To enable users to discover even more products and offers, QUALIPET consistently relies on the Feedbased Flyer in times without physical brochures. This means that trends, short-term offers or seasonal products can be included with virtually no effort and awareness of them can be increased. The feed-based flyer is an advertising product that enables offers to be advertised without an actual brochure. A digital flyer is automatically created on the basis of a feed with the product data.

The advantages are obvious:

• Automatic updating of the flyer in the desired defined cycle

• always up to date

• Regular activation through the presence of new offers

• Individual design and product selection

The campaigns of QUALIPET - the number 1 in the pet supplies sector - meet with a very high level of interest among Profital users. Whether communicating new openings or seasonal offers, the average dwell time of over 4 seconds per page is an important indicator of the relevance of the offers.

Equally remarkable is the linkout rate of over 4%. This key figure shows how many users have obtained further information about the offers via the integrated linkout.

Overall, it can be said that QUALIPET successfully uses Profital's advertising formats to focus on different topics. The key figures achieved also show the success of this strategy.