Privacy policy of Bring! Labs AG

General information

Bring! Labs AG is committed to protecting your personal data. This Privacy Policy explains what personal data we collect from you when you use our website www.bringlabs.com (hereinafter referred to as the "website"), how we use and share this data, and how we protect it. This data protection notice is for your information. Should we require your consent for the collection and processing of your data, we will explicitly ask you for this apart from this data protection notice.

The controller within the meaning of data protection law is

Bring! Labs AG
Räffelstrasse 26
CH-8045 Zurich‍

If you have any questions regarding the data protection notice, you can contact us at any time by e-mail (privacy@bringlabs.com).

Who is Bring! Labs?

Bring! Labs AG is the leading Swiss mobile tech company in the FMCG and retail sector with headquarters in Zurich and offices in Basel and Berlin. The company was founded in 2015 and currently employs around 100 people. In addition to the "Bring!" shopping list app, the "Profital" offers app is also part of Bring! Labs AG. The two apps accompany over 21 million consumers worldwide through all phases of the shopping process – from inspiration to planning to purchase. With over 3.6 million users in the DACH region, Bring! Labs AG offers brands and retailers an innovative mobile advertising platform. It connects advertisers directly with users and thus creates effective impulses along the entire shopper journey.

When does Bring! Labs collect personal data about me?

We collect personal data only in accordance with applicable legal provisions. In particular, this may occur:

• When using our website (e.g. IP address, cookies, usage behavior)

• When contacting us (e.g. name, email address, telephone number)

• When registering for our newsletter

Data collection and processing

Data that is automatically collected and stored when you visit our website

Every time you visit our website (www.bringlabs.com), data transmitted by your browser is automatically collected and stored. This data is stored in the server log files. This involves the following data:

• Information about the browser type and version used

• The user's operating system

• Internet service provider and IP address of the user

• Date and time of access

We do not assign this data to specific users, but store it separately from other personal data.

What do we do with your personal data?

We make use of the above-mentioned data exclusively for the following purposes

• Provision, maintenance and protection of our website

• Improving our website according to usage habits

• Enabling the use of certain services on our website

• For analysis and performance purposes in order to continuously improve our website for you

• To answer your questions

Legal basis for data processing

The legal basis for the collection and processing of the data described above depends on the personal data concerned and the specific context in which we collect it.

We process personal data that you provide to us when you visit our website for the purpose of fulfilling our contractual obligations and on the basis of our legitimate interest, e.g. for the purpose of direct marketing or for the purpose of analyzing user behavior in order to make our website more user-friendly and to optimize it. In individual cases, we process your personal data on the basis of your consent, e.g. if you would like us to inform you about our advertising offers at regular intervals or to draw your attention to special campaigns.

If you have any questions about the legal basis for the collection and use of your personal data or require further information, please contact us at any time using the contact details above.

To whom does Bring! Labs share my personal data with?

We share your personal data with the following third parties:

1. Service Providers Who Process Personal Data on Our Behalf

To better understand how you interact with our website and to improve our services, we work with service providers who process personal data on our behalf.

Some of these providers use cookies or similar tracking technologies to deliver advertising or content tailored to your browsing behavior and interests. You can manage your preferences or opt out of such tracking by adjusting your browser settings. Please refer to the instructions provided by your browser or mobile device to delete or disable cookies and similar technologies.

2. Partners

If you choose to use specific features or services on our website that require us to share your personal data with partners, we will ask for your explicit consent—on top of this privacy notice—before any such data is shared.

By providing this consent, you confirm that you meet the requirements outlined in Article 8 of the GDPR.

3. Competent Law Enforcement Agencies, Regulatory Authorities, Government Bodies, Courts, or Other Third Parties

We may disclose your personal data if such disclosure is required (i) under applicable laws or regulations, (ii) to establish, exercise, or defend our legal rights, or (iii) to protect your vital interests or the vital interests of another individual.

International data transfer

Our servers are located in Europe. As outlined in Section 7, Bring! Labs shares your personal data with service providers and partners, including some based outside the European Economic Area (EEA).

When your personal data is transferred and processed outside the EEA, we ensure that appropriate safeguards are in place to guarantee an adequate level of data protection—for example, certification under the EU-U.S. Data Privacy Framework or the use of standard contractual clauses.

If you have any questions or would like to receive a copy of these safeguards, you can contact us at any time.

Cookies

When you use our web services, we store certain information on your device using so-called cookies (small text or image files). Cookies help us tailor our website to better match your interests and preferences. For example, a cookie might store information about the pages you’ve visited, allowing us to customize your experience the next time you visit.

Cookies do not give us access to any other parts of your computer.

You can prevent cookies from being stored by adjusting your browser settings to disable cookie storage. You can also choose to block third-party cookies specifically. Please note that disabling cookies may limit the functionality of some of our services.

Analysis services

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies—text files stored on your device—to help analyze how users interact with our website. The information generated by these cookies is generally transmitted to a Google server in the United States and stored there.

To ensure anonymized data collection, we use the extension “gat._anonymizeIp();” on this website. This means that Google shortens your IP address before transmission if you are located within a member state of the European Union or another contracting state to the Agreement on the European Economic Area.

Only in exceptional cases is the full IP address sent to a Google server in the U.S. and shortened there. Google uses this information to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website and internet usage.

The IP address transmitted by your browser through Google Analytics is not merged with other Google data.

You can prevent the collection and processing of your data by Google (including your IP address) by installing the browser plug-in available at:
http://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, you can opt out of Google Analytics by clicking the following link. This sets an opt-out cookie that prevents future tracking when visiting our website: Deactivate Google Analytics‍

For more information on Google’s terms of service and data protection, please visit:

http://www.google.com/analytics/terms/de.html
https://www.google.de/intl/de/policies/

Hubspot CRM

We also use the integrated software solution HubSpot CRM from HubSpot, a U.S.-based software company with a branch office at 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland (“HubSpot”), to support our online marketing activities—such as contacting you via email. For this purpose, HubSpot uses cookies (small text files stored on your device) to recognize you during future visits to our website.

You can find more information about Hubspot's privacy practices here.
Information about HubSpot’s compliance with EU data protection regulations is available here.
Details about the cookies used by HubSpot can be found here and here.

If you prefer not to allow HubSpot to collect data, you can disable the storage of cookies at any time through your browser settings.

Performance measurement for advertising customers

External URLs from our partners may be integrated into our campaigns to track metrics such as how often a campaign was clicked. This information is then shared with the respective retailer.

IP addresses are processed solely in truncated, anonymized form to ensure that no personal data can be linked back to individual users.

Data retention, duration of storage

We retain your personal data for as long as necessary to fulfill the purpose for which it was collected and processed—for example, to respond to an inquiry you submitted via email.

If we no longer have a legitimate business reason to process your personal data, we will delete it. Any mandatory legal retention requirements remain unaffected.

Your rights

If you would like to access, correct, update, or delete your personal data, you can contact us at any time using the details provided in the "How to contact us" section.

f you are a resident of the European Union, you also have the right to object to the processing of your personal data, request that we restrict processing, or ask for your data to be transferred to another party. You can exercise these rights by contacting us via the details provided in the "How to contact us" section.

You have the right to opt out of receiving marketing communications from us at any time. You can unsubscribe by clicking the link in our newsletters or by contacting us directly. If you would like to opt out of other types of marketing (e.g., postal mail), please reach out using the contact information provided.

If we process your personal data based on your consent, you may withdraw that consent at any time. Please note that withdrawing your consent does not affect the lawfulness of processing carried out prior to your withdrawal, nor does it affect processing based on other legal grounds, such as legitimate interest.

You also have the right to file a complaint with a data protection authority regarding our collection and use of your personal data. For more information, please contact your local data protection authority. (A list of data protection authorities in the European Economic Area, Switzerland, and certain non-European countries—including the U.S. and Canada—can be found here).

How to reach us

If you have any questions or concerns regarding the use of your personal data, please contact us at: privacy@bringlabs.com