Bring! Shopper Guide 2026
The importance of shopping planning for purchasing decisions
Anyone who wants to understand today how purchase decisions arise, must shift attention away from the supermarket shelf and towards the smartphone. Our data shows: The actual shopping doesn't start in the store, but much earlier.
In this decisive phase, the so-called pretail media phase - users can relax on the sofa or in the kitchen and decide what goes on their list and into their shopping cart. The digital shopping list has become the most important strategic door opener for you as a brand or retailer.
The Shopper Guide 2026 examines this change in detail and uses the latest figures to show you what the modern shopper journey looks like in the DACH region.
You can find out in the guide:
When & How: This is how shoppers in the DACH region plan their purchases today.
Pure inspiration: The role of offers and recipes.
Reality Check: What really ends up in the shopping cart?
Your strategy: This is how you set the right impulses in the pretail media phase.