Trend Barometer 2026

What really ends up in the shopping carts of consumers in the DACH region? The Bring! Labs Trend Barometer reveals which products were in particularly high demand in 2025—and what this says about tomorrow’s shopping habits. The shopping lists of millions of Bring! users show a clear picture: in 2025, meat alternatives, plant-based proteins, non-alcoholic beverages, and fitness products were unmistakably on trend and in high demand.

Bring! Labs is the leading Swiss mobile tech company in the FMCG and retail sector, headquartered in Zurich with additional offices in Basel and Berlin. Founded in 2015, the company now employs around 100 people. Alongside Europe’s largest shopping list app, “Bring!”, the offers app “Profital” is also part of the Bring! Labs portfolio. Together, the two apps support more than 21 million consumers worldwide throughout every stage of the shopping journey—from inspiration, to planning, to purchase. With over 3.6 million monthly active users in the DACH region, Bring! Labs provides brands and retailers with a comprehensive commerce media platform.
Its native, personalized ad formats blend seamlessly into the user experience rather than disrupting it—in fact, they enhance it. Their relevance and contextual placement also drive strong conversion opportunities. The platform connects advertisers directly with consumers, creating meaningful touchpoints across the entire shopper journey.