Rügenwalder Mühle Veganes Mühlen Hack: Awarenesssteigerung mit Bring!
Egal ob Spaghetti Bolognese, Chili con Carne oder Frikadellen: Hackfleisch-Gerichte gehören für viele zu den Klassikern in der Küche. Immer mehr Menschen ernähren sich bewusster und greifen dabei bewusst auf Fleischalternativen zurück und hier bietet Rügenwalder Mühle mit seinem veganen Mühlen-Hack die perfekte Alternative. Mit ihrer Kampagne in der Bring!-App beweist Rügenwalder genau das und baut zudem deutlich die Awareness für ihr Produkt aus. Die Ergebnisse können sich sehen lassen! Hier gibt es weitere Details zur Kampagne:
Results
16 million
impressions were recorded during the campaign period.
0.45 %
was the average engagement rate.
73'769
engagements were measured in total.
Janaur 2023
The campaign was played out over 4 weeks
Region
The campaign was played out in Germany.
Sponsored Product
The Sponsored Product is one of the most popular ad formats in the Bring! App. The vegan minced meat was natively integrated into the Bring! search in the form of a product tile. If users enter certain keywords in the app search such as minced meat, tomatoes or noodles, the product tile appears next to the generic tile. In this way, a good insight into user behaviour can be gained by using different keywords. With a click on the tile, the product is then added directly to the shopping list. In addition, the product could be found when browsing the category Meat & Fish. In this way, the product was placed in a targeted way in the context of shopping planning.
Keywords: Minced meat, tomatoes, noodles, tofu, vegan, Rügenwalder
Category: Meat & Fish
Sponsored Post
In order to generate targeted attention for the vegan minced meat from Rügenwalder, a sponsored post was integrated into the Inspiration tab of the Bring! app. The content in form of a banner successfully animated the users and generated a high traffic to the website of Rügenwalder Mühle.
Sponsored Recipe
The Sponsored Recipe inspires users with a ready-made recipe and shows what is possible with vegan minced meat. Two different recipes were part of the campaign: Vegan Bolognese and Vegan Cabbage Rolls. All ingredients including quantities could be added directly to the list. The linkout "to the recipe" was provided for re-cooking. Both the "classic" bolognese and the refined cabbage rolls convinced the Bring! users and generated a lot of traffic via the linkouts.
